At Thence, I had the amazing opportunity to bring ideas to life by creating thoughtful, user-friendly designs that made a real difference
Explored diverse domains as a UX Designer
Embarked on a journey into multifaceted digital landscapes, shaping user experiences across various domains over the past year
Wore various hats
Conducting user research
Ideating and concepts building
Collaborating with developers and stakeholders
Worked for hackathons and internal projects
Worked on various projects
End to end module of apps/websites and responsive screens
Worked with leading insurance company for emailer designs
Worked intensively on client pitches.
Projects are under NDA
Jewellery E-commerce website
UX research, wireframing
With increasing abandonment rate, and difficult navigation across the website. This led to a complete redesign for this website
Researched on existing website and competitor analysis of direct and indirect competitors.
With the help of data team, we were able to gather insights that helped further on improving the information architecture.
Designed major modules like homepage, PDP, PLP, Cart page.
Designed a unique gifting suggestion feature, which was one of their USP's and was missing in their current website.
Build a complete flow for find the store, integrating maps and easy way to locate the store as well as book a slot.
Used storytelling to built the homepage, by bringing in the offline shopping experience into digital world.
Automobile tech company
UX research, wireframing, UI design
For this client, I worked on various modules. One such module was Challan information & settlement.
Researched on existing competitors, but none of them had complete flow from information to settlement & various limitations.
Designed an end to end flow, by solving the core issues like awareness of challans, impact of not settling it and how easy it was to settle with the client's company.
Presented proof of concepts for car expert performance dashboard.
Collaborated with other designers and worked on some small modules like scrap my car, post inspection booking flow, document upload flow and car selling payment A/B testing.
The challan module received 4.5 ratings and 200+ challans were being settled every 2-3 days.
The presence of the app and website was not delivering the vision the clients had with their product, they wanted to build on different features that they envisioned.
The competitor access was difficult, so did indirect competitors analysis.
Designed homepage to add the AI feature for suggesting user content based on their moods.
Created an empathetic flow for the entire flow to perosnalise it towards users mood.
Collaborated with developers to build the seamless experience for the entire app.
Designed the responsive screens for the same product for easy access on mobile web as well.
Smart Ring Device App
UX research, wireframing, testing
With so many competitors in the same domain, how to stand out and make the product more intuitive and user centric.
Researched on existing app and competitor analysis of direct and indirect competitors.
With the help of data team, we were able to gather insights that helped further on improving the information architecture.
Improved the women wellness module with insights based on research and data insights.
Designed major modules like homepage, activity pages, metric pages, ring and profile pages.
Created a flow that ensures the user get real time insights of the metrics and critical alerts for any discrepancies in metrics.
Thence Website
UX research, wireframing, responsive designs
Thence website required a redesign, the services, skills and work was not reflected in current website
Mapped out competitors like Indian design studios and international design studios
Redesigned the entire information architecture to bring the company's vision live.
Collaborated with UI designers, market & brand head, and founders to align on the vision and goal of the redesign
Designed the homepage, services provided, and careers page.
An interesting fintech project, where I have to design an experience which might change user's existing mental model. Currently solving that challenge.
Apart from that, I wrapped up a project based on a fintech tool for a client company that operates as a leading financial services company, the tool is going to be used by fintech start ups.
So far, so good
Projects I have worked on
05+
Successful proof of concepts
03
My projects are NDA-protected, but I'm happy to discuss details—let's connect!
My Design Process
Every project I worked on I had my set design process to solve the unique problems and design the best solution for the end product.
Understanding the project brief
Understanding the user and goals behind the projects
Competitor analysis and evaluating current product
Creating the user journey map and user scenarios
Creating a story narrative based on journey map
Ideation and designing multiple concepts
Feedbacks and iteration
Feedback from peers
Anshita designs wireframes with proper organization, documented and arranged in the flow. She also has multiple iterations, some created based on what client wants and others based on out of the box unique thinking.
-Design Guide
Anshita is extremely good with the way she approaches problem statements and creates multiple solution approaches which are unique and out of the box. Her solutions was very much appreciated by the client as well.
-Manager
My Learnings
Collaborating with developers, stakeholders and clients to deliver my design solutions.
Taking project ownership, worked independently on pitches and deliverables.
Improved my communication skills and worked on how to present my designs effectively.
Understanding and designing for business and users with intensive research.
Organizing and documenting designs for UI team and developers.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
